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CoActive Marketing Group, Inc. Reports Third Quarter Results Ended December 31, 2007

3Q Fiscal 2008 Operating Revenue increases 12% both year-over-year and over 2Q Fiscal 2008
Earnings Per Share for the quarter ended December 31, 2007 increases to $0.11 from $0.01 for the quarter ended December 31, 2006.

NEW YORK, Feb 11, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- CoActive Marketing Group, Inc. (Nasdaq: CMKG), a full-service marketing, sales promotion and interactive services company, reported financial results for its quarter ended December 31, 2007, the third quarter of its 2008 fiscal year.

Charlie Tarzian, CoActive's President and Chief Executive Officer, commented, "Our third quarter of fiscal 2008 reflected the continuing shift in the priority and direction of our business - to integrated marketing programs for major sustaining clients and away from one-off events and promotions. We are already seeing the successful results of this strategy, as measured by the increasing services used by our clients, the growth in revenue from those core clients, and the addition of important new clients with significant growth potential."

Fred Kaseff, CoActive's Chief Financial Officer, added, "Our ability to build more relationship-based business with existing clients, along with promising new business wins, more than offset event seasonality inherent in this quarter. The result was a 12% increase in operating revenue both year- over-year and vs. the trailing quarter ended September 30, 2007, and a jump in earnings per share to $0.11 from $0.01 for last year's third quarter."

Operating Results - Three months and nine months ended December 31, 2007

Sales:

For the three months ended December 31, 2007, the Company reported sales of $24.1 million, compared to sales of $23.9 million for the three months ended December 31, 2006, an increase of $0.2 million. For the nine months ended December 31, 2007, the Company reported sales of $62.4 million, compared to sales of $76.6 million for the nine months ended December 31, 2006, a decrease of $14.2 million, as a result of several significant non-recurring projects in the first half of fiscal 2007 that the Company chose not to pursue in fiscal 2008.

Operating Revenue:

The Company believes that "operating revenue" is a key performance indicator. Operating revenue is defined as sales, less reimbursable and other program costs and. Operating revenue is the net amount derived from sales to customers, which the Company believes is available to fund its compensation, general and administrative expenses, as well as capital expenditures. For the three months ended December 31, 2007, operating revenue amounted to $9.6 million, an increase of $1.0 million over the $8.6 million reported for the three months ended December 31, 2006. For the nine months ended December 31, 2007, operating revenue amounted to $25.9 million, compared to $28.2 million for the nine months ended December 31, 2006. Sequentially, operating revenue increased by $1.0 million over the second quarter ended September 30, 2007.

Net Income and Earnings Per Share:

The Company reported net income and fully diluted earnings per share of $840,000 and $.11 per share, respectively, for the three months ended December 31, 2007. This compares to net income of $88,000 and fully diluted earnings per share of $.01 for the three months ended December 31, 2006. The Company reported net income and fully diluted earnings per share of $1,415,000 and $.19 per share, respectively, for the nine months ended December 31, 2007. This compares to net income of $1,707,000 and fully diluted earnings per share of $.24 for the nine months ended December 31, 2006. The Company's third quarter profitability was adversely impacted by a one-time charge of $296,000 for a separation arrangement with its former Vice Chairman, ending virtually flat against second quarter of fiscal 2008 results of $822,000 net income and fully diluted earnings per share of $.11.

Balance Sheet:

The Company continues to work diligently toward eliminating its working capital deficit. At December 31, 2007, the Company's working capital deficit was $1.4 million, compared to working capital deficits of $3.5 million at June 30, 2007 and $2.5 million at September 30, 2007. During the first quarter ended June 30, 2007, the Company repaid all bank loan obligations. The Company is currently seeking to arrange a new banking facility and is in discussions with several lending institutions for this purpose.

The Company will conduct a conference call at 4:30 p.m. Eastern Standard Time today, Monday, February 11, 2008, to discuss its third quarter results. The call will be hosted by Mr. Tarzian and Mr. Kaseff.

To participate in the call, investors should dial (888) 895-8070 conference id 33867462 ten minutes prior to the scheduled start of the call. An audio-only webcast of the call may be accessed on the Internet at http://www.videonewswire.com/event.asp?id=45755. For investors unable to participate in the live event, an archive of the webcast will be available at http://www.videonewswire.com/event.asp?id=45755 until the end of the month, and a taped replay of the call will be available for one week at (800) 642- 1687, pass code 338674622.

This press release includes statements which constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Factors that could cause actual results to differ materially from the Company's expectations are set forth in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2007 under "Risk Factors," including but not limited to "Internal Control Deficiencies," "Unpredictable Revenue Patterns," "Customers," "Competition," "Need for Additional Funding," "Recent Loss" and "Dependence on Key Personnel," and include the risk that projected business opportunities will fail to materialize or will be delayed. The Form 10-K may be obtained by accessing the database maintained by the Securities and Exchange Commission at http://www.sec.gov.

COACTIVE MARKETING GROUP, INC.
                    Consolidated Statements of Operations
            Three and Nine Months Ended December 31, 2007 and 2006
                                 (Unaudited)

                           Three Months Ended        Nine Months Ended
                              December 31,              December 31,
                           2007         2006         2007          2006

    Sales              $24,144,613  $23,938,534  $62,384,694     $76,610,354

    Operating income     1,284,581       84,160    2,252,666       3,395,467


    Income from
     continuing
     operations before
     provision for
     income taxes        1,300,018      146,887    2,328,446       3,140,385

    Provision for
     income taxes          459,958       58,761      913,024       1,256,161

    Income from
     continuing
     operations            840,060       88,126    1,415,422       1,884,224

    Loss from
     discontinued
     operations                  -            -            -        (176,824)

    Net income            $840,060      $88,126   $1,415,422      $1,707,400

    Basic earnings
     per share:
      Income from
       continuing
       operations             $.11         $.01         $.19            $.26
      Loss from
       discontinued
       operations                -            -            -            (.02)
      Net income per
       share                  $.11         $.01         $.19            $.24

    Diluted earnings
     per share:
      Income from
       continuing
       operations             $.11         $.01         $.19            $.26
      Loss from
       discontinued
       operations                -            -            -            (.02)
      Net income per
       share                  $.11         $.01         $.19            $.24

    Weighted average
     number of common
     shares outstanding:
      Basic              7,674,453    7,371,771    7,483,167       7,164,028
      Diluted            7,752,372    7,393,458    7,539,634       7,189,392



                        COACTIVE MARKETING GROUP, INC.
                    Condensed Consolidated Balance Sheets
                     December 31, 2007 and March 31, 2007

                                                  December 31,     March 31,
                                                     2007           2007
                                                  (Unaudited)
    Assets
    Current assets                               $20,939,036    $26,226,130
    Property and equipment, net                    3,532,113      3,382,968
    Deferred tax asset                             4,014,414      4,936,414
    Goodwill and intangible asset                  7,557,203      7,557,203
    Other assets                                     487,608         38,667
        Total assets                             $36,530,374    $42,141,382

    Liabilities and Stockholders' Equity
    Current liabilities                          $22,315,953    $29,542,494
    Deferred rent                                  2,443,070      2,542,452
        Total liabilities                         24,759,023     32,084,946

    Total stockholders' equity                    11,771,351     10,056,436
    Total liabilities and stockholders' equity   $36,530,374    $42,141,382



                          Operating Revenue Schedule
            Three and Nine Months Ended December 31, 2007 and 2006
                                 (Unaudited)

                                      Three Months Ended December 31,
                                 2007        %            2006          %

    Sales                     $24,144,613              $23,938,534
    Reimbursable and
     other program
     costs and expenses        14,559,064               15,361,830
    Operating Revenue          $9,585,549   100         $8,576,704     100
    Operating Expense           8,300,968    87          8,492,544      99
    Operating Income           $1,284,581    13            $84,160       1


                                       Nine Months Ended December 31,
                                  2007       %             2006         %

    Sales                     $62,384,694              $76,610,354
    Reimbursable and
     other program
     costs and expenses        36,454,476               48,399,628
    Operating Revenue         $25,930,218   100        $28,210,726     100
    Operating Expense          23,677,552    91         24,815,259      88
    Operating Income           $2,252,666     9         $3,395,467      12



                          Operating Revenue Schedule

 Three Months Ended December 31, 2007, September 30, 2007, and June 30, 2007

                                 (Unaudited)

                   December 31,       September 30,       June 30,
                      2007       %       2007        %      2007         %

    Operating
     Revenue       $9,585,549   100    $8,530,765   100  $7,813,904     100
    Operating
     Expense        8,300,968    87     7,181,282    84   8,173,126     105
    Operating
     Income (Loss) $1,284,581    13    $1,349,483    16   ($359,222)     (5)
SOURCE CoActive Marketing Group, Inc.